The Story of Starszo: From Dream to Reality

The dream of starting a business had been there for years, but the process of bringing it to life began in July. After researching how to launch an online clothing store, the groundwork for Starszo was laid. It wasn’t an easy journey, but with persistence and passion the vision began to take shape.

 

The Struggle for the Perfect Name

One of the biggest early challenges was finding a memorable brand name with an available domain. After weeks of brainstorming and encountering unavailable options a breakthrough came in early October: Starszo was born. The name was unique, simple, and reflected the brand's purpose perfectly.

 

The First Collection: Animal Collection

For the first collection the goal wasn’t just to create stylish pieces but also to give back. I knew I  wanted to donate part of the profits to a good cause, but finding the right fit took time. Finally the Animal Collection was launched. With 10% of the profits going to the World Wildlife Fund (WWF). This collection features animal-inspired designs, like the WolfGuard hoodie and the Roar Your Own Story hoodie both symbols of strength and individuality.

 

The Second Collection: Food Collection

The next idea came more easily: the Food Collection. Who doesn’t love food? This collection celebrates the joy of eating through playful wearable designs. It was a fun and natural next step for Starszo, representing something everyone can relate to.

 

Minimalist Designs: Sold Separately

For those who prefer a more subtle look, Starszo is also offering minimalist designs. These pieces feature only the small Starszo logo for a clean understated aesthetic. These are not part of any official collection but will be sold individually. Catering to those who love simplicity in their wardrobe.

 

Special Pieces: "Rice with Grace" & "Strength is Built, Not Given"

Two special items emerged after a long brainstorming process: the Rice with Gracesweater and the Strength is Built, Not Given hoodie. These pieces reflect personal empowerment and resilience the core values of Starszo.

 

What’s Next for Starszo?

Looking ahead the Food Collection will evolve into the Food and Drink Collection in November expanding its playful concept. Additionally the Animal Collection will introduce a new design featuring a stunning zebra. A fresh addition alongside the wolf and lion.

 

After a series of ups and downs, Starszo is ready to officially launch on October 31, 2024! It’s been a challenging journey, but the excitement of sharing the brand with the world is just beginning. Join us on this adventure wear Starszo. Make a statement, and be part of something meaningful!

Thank you for reading and supporting our journey!